01
Discovery
Inside the summit experience first.
We mapped the attendee journey, from first hearing about the event to checkout confirmation, and understood what world-class speakers and a tight dome venue demanded of the digital experience.
Grounded.
Climate action,
convened, funded, amplified.
From inaugural summit to lasting impact.
Summit · CASE FILM
March 2019 · Blinq.
Saving tomorrow starts with showing up today.
A summit. A platform. A movement that outlasted the event.
Context
Grounded was founded by Julia Jackson to bring world leaders, scientists, philanthropists, and creators together for serious climate solutions, not just talk. For their inaugural summit, attended by figures from Pierce Brosnan to Dr. Paul Hawken, they needed a digital presence that matched the urgency of the moment without instilling doom.
Since then, Grounded has spent half a decade connecting climate scientists and solutionists with the funding they need, creating landmark campaigns across clean energy, indigenous rights, and biodiversity.
What we did
A responsive summit website with ticketing, speaker profiles, and conversion-focused checkout. A companion mobile app giving attendees deeper insight at the event. And a custom live-blogging platform we built from scratch days before launch.
Beyond the summit, we helped evolve grounded.org into a platform showcasing case studies, convenings, and collaborative outcomes, speaking to urgency while inspiring meaningful change.
02 · Approach
Four phases. From tight timeline to sold-out summit.
Duration
12 weeks to launch
02
Brand & Web
A site worthy of the dome.
Grounded.org was redesigned to speak to urgency without doom, inspiring meaningful change. Schedules, speaker bios, ticket purchase, and brand storytelling in one responsive experience.
03
Mobile
Conference companion in every pocket.
A native app giving attendees deeper insight while at the event, schedules, speaker details, and summit content optimized for on-site use.
04
Operate
Live blog, tickets, results.
Days before the summit, we built a custom live-blogging platform from scratch. After launch, conversion optimization drove a 350% increase in ticket sales, with 100% sold three weeks in.
Feature · Nº 01
Saving tomorrow!
We designed the Grounded Summit website as a companion to the mobile app. Beyond schedules and speaker profiles, buy tickets, explore the program, and feel the urgency of the moment.
Conversion
350% increase
Ticket sales rate increase after the redesign launched, from robust PR traffic to actual conversions.
Urgency without doom
Grounded.org inspires meaningful change, not paralysis. Visual storytelling that matches the weight of the moment.
Speakers worth the ticket.
Environmentalists from every walk of life. Dr. Paul Hawken, Pierce Brosnan, Chef Søren Westh, presented and ready to make change.
Checkout that converts.
An 85% reduction in checkout flow bounce rate. Every step from discovery to confirmation, optimized.
Feature · Nº 02
Deeper insight
at the event.
Under the dome, attendees opened the app to find daily briefs, speaker bios, and a live program that turned every session into a deeper conversation.
Daily open rate
94
%
Avg session
8
min
Push moments
12
/day
Live
Companion App / Nº 02
Speakers
in conversation
45
Speakers
16
Topics
1
Purpose
From the App · Daily Brief
With topics like youth activism, pollution, and carbon drawdown, this group of speakers is the most compelling, accomplished, and diverse ever assembled for a climate conference.
Jerry Brown
California Former Governor
Pierce Brosnan
Advocate
Zaria Forman
Painter
Feature · Nº 03
Speakers, schedules, and live coverage.
Summit Schedule. Speaker Profiles. Live Blog.
Environmentalists from all walks of life, present and ready to make a change. The digital layer brought their stories to every attendee, on web and mobile.
Available on
iOS
Android
03 · Under the hood
One platform, three surfaces, one sold-out summit.
04 · Results
What the numbers do for a living.
Metrics window
Sep → Oct 2019
Grounded inaugural summit. Ticket sales from launch through sell-out, three weeks after redesign.
Metric 01 · Conversion
0%
Ticket sales rate increase after the new website and checkout flow launched, turning PR traffic into actual revenue.
Metric 02 · Sell-through
0%
In three weeks after launch, Grounded sold their entire ticket allotment, 100% capacity for the inaugural summit.
Metric 03 · Checkout
0%
Reduction in checkout flow bounce rate. Every friction point from cart to confirmation, removed.
Metric 04 · Timeline
0 weeks
From project kickoff to sold-out summit. Website, app, and live blog platform delivered on a tight timeline.
Since launch
5 years+
Grounded has spent half a decade connecting climate scientists and solutionists with funding.
05 · In their words
Summit week, 2019
You have been
f***ing heroes !
JJ Osbun
COO, Grounded Foundation
Summerbell.
A patented reading technology built for people who read differently. Chrome extension, iOS app, and Android app from one arc engine.